Who We Are

A global journal of drinks, people, and places.

The Drink Journal is a modern editorial platform documenting contemporary beverage culture across the world. From cocktails and spirits to coffee, tea, and non-alcoholic drinks, TDJ explores how people craft, serve, and experience drinks today.

Editorial Philosophy

TDJ believes that the best drinks culture is built quietly.

We focus on:

practitioners who refine rather than perform
beverages designed with clarity, not excess
brands and spaces that age well, not loudly

TDJ stories feel informed by conversation, observation, and repetition rather than press notes or trend cycles.

The goal is credibility through restraint.

TDJ Coverage

1. People
Bartenders, baristas, tea masters, roasters, brewers, distillers, and beverage practitioners.
We explore mindset, discipline, routines, and the personal logic behind how they work.

2. Places
Bars, cafés, tea rooms, roasteries, hotel lounges, and beverage-forward spaces.
Focus is on atmosphere, rhythm, materiality, and how a space behaves across time.

3. Drinks
Cocktails, coffee, tea, functional beverages, and modern non-alcoholic creations.
Drinks are treated as cultural expressions rather than menu items.

4. Elements
Ice, water, beans, leaves, glassware, tools, techniques, and rituals.
The fundamentals that quietly define quality across all beverage disciplines.

Working With Brands.

TDJ works with select brands to help establish long-term credibility within drink culture.

This is not traditional advertising. TDJ does not publish sales-led content or overt brand promotion. Instead, brands are featured through curation, context, and editorial alignment.

TDJ Content Formats

Editorial profiles written in a conversational, first-hand tone. Structured as if informed by an interview, grounded in publicly available insights and observed philosophy.
Spatial storytelling across bars, cafés, and beverage spaces. Focused on mood, flow, and experience rather than lists or ratings.
Context-led drink stories. Why a drink exists, when it makes sense, and how it reflects the practitioner behind it.
Evergreen pieces on technique, etiquette, pairing, and culture across cocktails, coffee, tea, and beyond.